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Experienced online marketers have a good grasp of how people search for things on the internet. Instead of just typing in one word, like "holidays," they often use longer phrases, like "family holidays in the Bahamas." This helps them find exactly what they're looking for. If they just used one word, they'd get tons of irrelevant results. But by using more specific phrases, they can find websites that match what they want.
Internet marketers know this, so they focus on using long tail keywords on their websites. These are longer phrases that match what people are searching for. Search engines are smart and keep track of these keywords. So when someone searches for something specific, like "family holidays in the Bahamas," the search engine shows them websites that match those words.
What Are Long Tail Keywords?
Long tail keywords are longer phrases, usually three, four, or five words, that describe exactly what your website is about. When someone searches for something specific, like "best electric bikes," they're more likely to make a purchase if they find a website that offers what they want. Long tail keywords help target these potential customers.
For example, if someone is interested in electric bikes, they might search for websites that sell them. The search engine will show them sites that match the keywords they used. If they like a specific bike, like the Airbike MX5, they might search for that exact model.
Why Long Tail Keywords Matter
Long tail keywords are easier to rank for because they're more specific. If you use generic keywords, you'll have a harder time competing with big websites like Amazon or eBay. So it's important to use long tail keywords to stand out.
Google also likes websites with lots of pages. So using long tail keywords can help you create more pages that target specific searches. This increases your chances of getting traffic to your website.
How to Find Long Tail Keywords
To find long tail keywords, you can use tools like the Long Tail Keyword Generator on ilovekeyword.com. Just enter your main keywords and select a provider like Google or Bing. The tool will generate a list of related long tail keywords that you can use on your website.
Using Long Tail Keywords Effectively
By using long tail keywords on your website, you can attract more traffic and improve your ranking on search engines. This helps you reach more potential customers and achieve your marketing goals. So make sure to include long tail keywords in your website's strategy for better results.